{"product_id":"empathy-biofertiliser-for-ericaceous-1kg-copy","title":"Empathy Biofertiliser for Ericaceous  - 1kg","description":"\u003cdiv class=\"product-descp\"\u003e\n\u003cp\u003eEmpathy After Plant Ericaceous 1kg is a specialist bio-active plant feed designed to support the long-term health and growth of acid-loving (ericaceous) plants such as rhododendrons, azaleas, camellias, and blueberries. Enriched with rootgrow™ ericoid mycorrhizal fungi and beneficial bacteria, this advanced formula works naturally with the plant’s root system to enhance nutrient absorption and water uptake.\u003c\/p\u003e\n\u003cp\u003eUnlike standard fertilisers, this product creates a symbiotic relationship between plant roots and soil fungi, helping roots grow stronger and more extensive, often significantly increasing their ability to access nutrients and moisture. This leads to healthier plants, improved resilience, and more vibrant blooms and foliage throughout the year.\u003c\/p\u003e\n\u003cp\u003eIdeal for both garden and container use, Empathy After Plant Ericaceous is particularly beneficial during the first 3–5 years after planting, when root systems are still developing. It can be applied easily by sprinkling around the base of plants and watering in, making it a simple addition to any gardening routine.\u003c\/p\u003e\n\u003cp\u003eThis eco-friendly, peat-free alternative to chemical fertilisers supports sustainable gardening practices while improving overall soil health. Whether you’re maintaining established shrubs or boosting newly planted specimens, it provides long-lasting nourishment tailored specifically to ericaceous plants.\u003c\/p\u003e\n\u003cul class=\"prod-info\"\u003e\n\u003cli\u003eMycorrhizal fungi help create stronger, more extensive root systems for better plant establishment.\u003c\/li\u003e\n\u003cli\u003eImproves the plant’s ability to absorb essential resources from the soil.\u003c\/li\u003e\n\u003cli\u003ePerfect for rhododendrons, azaleas, camellias, and other acid-loving species.\u003c\/li\u003e\n\u003cli\u003ePromotes vibrant flowers and lush, green growth year-round.\u003c\/li\u003e\n\u003cli\u003eA sustainable alternative to synthetic fertilisers that improves soil health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Empathy","offers":[{"title":"Default Title","offer_id":57609559048574,"sku":"21.URG015","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/7213\/4127\/files\/images_6325b307-5921-4432-9599-f1c0196d9a2c.jpg?v=1782394804","url":"https:\/\/www.homeland.ie\/products\/empathy-biofertiliser-for-ericaceous-1kg-copy","provider":"homeland-ie","version":"1.0","type":"link"}